Rebecca Lombardo 7/12/24 Rebecca Lombardo 7/12/24

OTA vs Direct Bookings: IMN Short-Term Rental Forum Panel Discussion

Should short-term rentals and vacation rentals focus on getting bookings from OTAs or directly on their website? This panel of experts addressed this question head-on, as well other pressing questions around increasing brand awareness on social media and building a book of repeat guests.

Rebecca Lombardo 1/11/24 Rebecca Lombardo 1/11/24

How to Brand the Entire Company

By the time the branding is set, anybody in the company, or even their social media following, should be able to look at an advertisement or mailer and say whether or not it is consistent with that brand.

Rebecca Lombardo 10/13/23 Rebecca Lombardo 10/13/23

Donald Trump Tweets Broke Twitter Long Before Elon Musk Bought It

For those of us who have been on the platform since 2007, the recent changes to Twitter felt antithetical to some of the social network’s main benefits. But by this point, how much did it really matter to twist the knife that was already in?